Design & Business
I believe in the power of design to solve problems and enrich experiences.This lifelong pursuit has taken me on a nomadic journey all over the world (Australia, Netherlands, UK, USA, Singapore, Japan) and given me a global perspective that shapes my work. My roles within the discipline have evolved along with the definition of design itself. This ongoing conversation began in craft and materiality and evolved into strategic design consultancy for businesses.
My training as a designer began in the uncommon field of Gold and Silversmithing at Australian National University. For my PhD at Glasgow School of Art, I created a body of work and thesis on Architectonic Jewellery that explored the relationship between architecture and jewellery through the body. After a stint of teaching at Lasalle College of the Arts in Singapore and managing my own international jewellery label, I moved into corporate design and consulting work.
At Procter & Gamble in Singapore, I was the Senior Design Manager of SK-II, a luxury Japanese skincare brand. In this role, I led the renewal of the brand by delving into its rich Japanese heritage and weaving a contemporary story that was expressed across retail, advertising, packaging and service design. In creating the framework for retail design across fourteen markets, I applied relevant behavioural science findings to deepen customer engagement. The designs won 2 gold POPAI awards in Paris. For packaging, I established a collaboration with Taiwanese artist Po-Chih Huang, whose art on SK-II packaging grossed the highest sales of any limited edition in the brand’s history.
I then moved to San Francisco to be the Senior Design Strategist at Fuseproject - an award-winning product & branding design firm. With each project, I conducted rigorous research, identified opportunities and made strategic recommendations to the C-suite and senior leadership on the future of their brand, product or service. I worked with a variety of clients: luxury (Movado, Hublot), retail & skincare (Bare Escentuals, Nivea), technology (Western Digital), entertainment (NBC Universal) and start-ups (Edyn & Food Computer).
As Co-Founder of Nomadism, I look forward to using my expansive design and strategy skills and experience to help clients create meaningful brand experiences.